Pediatric Dentist Directory Mission Statement: (1) Assist pediatric dentists with marketing their services, (2) Help potential patients find a local qualified pediatric dentist and (3) Provide the public with informative, helpful and educational pediatric dental care articles created by pediatric dentists.
Did you know that according to Google there are an average of 18,000 searches per month for the exact phrase "Pediatric Dentist" ? Statistics indicate that Google receives approximately 65% of searches. Therefore, there are approximately a total of 28,000 searches for "Pediatric Dentist" for all search engines combined. Google also indicates that there are 110,000 searches per month that include the phrase "Pediatric Dentist", for example "Miami Pediatric Dentist", this would be approximately 170,000 searches with all search engines combined.
Search Engine Optimization: The website/directory is continuously optimized to enable it to improve it's position in the search results in Google, Yahoo, Bing, etc. This does take time, however continuous optimization will defenitely improve it's position in the search results.
Pay Per Click: The directory will be advertised in the "Sponsored Links" in the search results by using Pay Per Click advertising through Google adWords and Yahoo Search Marketing.
Directories: The website is listed in various directories including, Yahoo Directory, Best of the Web, Clush, Joe Ant, V7N, etc. You never know what methods a potential patient will use to find a pediatric dentist when they search the Internet.
Domain Name: The domain name of www.PediatricDentist.biz will also help with advertising as it stands out in the search results which could result in more visitors to the directory.
Performance Based Advertising
Unlike traditional advertising or pay per click marketing where you must pay upfront fees to advertise your services with no guarantee that anyone will ever contact you, perfomance based advertising only charges a fee when a potential patient contacts you. The Pediatric Dentist Directory provides performance based advertising by utilizing pay per call. Studies have shown that conversions improve when you move from online to on-the-phone. Phone leads allow you to talk to prospective patients person-to-person, discover their needs and build immediate rapport. Incoming calls convert to sales 45.1% of the time - The Kelsey Group. Also, you don't need a website to use pay per call.
Here is how it works. When you list your pediatric dental services in the Pediatric Dentist Directory your listing will be assigned a toll free phone number with a specific extension #. All calls to your extension will be forwarded to your office phone. The calls to each extension are monitored by a third party (phone.com). You will only be billed $5.00 per call you receive through the toll free phone number and extension you are assigned with a maximum fee of $10.00 per month. Therefore, if you receive 10 calls in a month your fee is only $10.00, 1 call is $5.00 and if you receive no calls there is no fee. Also, you will not be charged for multiple calls from the same phone number during the same month.
Performance based advertising is a win win solution, you only pay a fee when a potential patient contacts you and the directory only makes money when a potential patient calls the dentists listed in the directory. Unlike competing dentist directories that require dentists to pay upfront fees with no guarantees of business I believe that only charging dentists when they receive calls due to the marketing efforts of the directory will be beneficial to both the dentists listed within and the directory as it gives the Webmaster incentive to continuously improve the directory's position in the search results to enable the dentists to obtain more calls from potential patients.
I realize there are numerous dentist directories, however this directory was created differently. Some of the differences are listed below.
- No annual fees, one time fees, setup fees or deposits. The directory only makes money when our marketing efforts get dentists phone calls from potential patients.
- There is only a fee of $5.00 per call for each call you receive through the directory with a maximum fee of $10.00 per month.
- Each web page is dedicated to a particular city/town and is optimized to help it appear in the search results in Google, Yahoo, Bing, Ask.com, etc.
The fee of only $5.00 per call is far less expensive than the fees most directories charge or other advertising methods.
To view an example listing click the following link and enter the zip code 93002, then click on "Visit Website"
To add your pediatric dentist listing to the directory click the "Get Listed Now" link below. There are no fees to get listed.
American Academy of Pediatric Dentistry
National Childrens Oral Health Foundation
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